We assess retail, distributors, wholesale and e-commerce on a like-for-like basis and deliver a prioritized action plan: the rationale behind each action, the quantified upside and the key risks. If you decide to proceed, we implement the change alongside your team.
You answer a few questions about the business. We come back with an initial read and a proposed agenda.
Direct sales to retail, distributors and wholesale, your own e-commerce and marketplaces: each channel has its own strategy, its own data and its own lag. Decision-makers need to see the whole picture.
Key accounts and retail. The data is the ERP order; in-store sell-through stays with the retailer.
Reach into small and independent retail. Sell-out arrives through reports, in different formats and with a lag.
Direct-to-consumer sales. Data is daily, but it sits on the platform, with different pricing and margin logic.
The indirect channel is where information arrives last and margin leaks most. It is also where POP's experience runs deepest, built in large consumer goods and beauty operations.
Each stage begins only once the previous one has made the case for it. The X-Ray carries no commitment to any further stage.
Where revenue leaks and what to fix first. Fixed scope and fixed fee, with timing set once we have reviewed the data.
Puts into practice what the diagnosis identified.
We run the management cadence with your leadership team and refine processes, KPIs and tools each cycle.
We also conduct commercial due diligence for M&A, assessing the quality of the target's revenue, customer base and channels, and support international expansion through Farol Ventures EXPand.
No solution is proposed until the numbers have been analyzed and the diagnosis is clear. Technology comes in when it solves the problem, not to justify the project.
The plan states what is achievable with the data you have and what is needed to go further.
Every customer-facing automation is reviewed by someone on your team before anything goes out.
Every project has senior POP leadership from diagnosis through to building the solution, with specialist partners brought in when the scope requires.
Sell-in, sell-out, e-commerce, inventory and coverage in one place, by distributor, customer and channel.
Profitability by channel after trade spend, freight and commissions, measured rather than estimated.
Customers grouped by value, frequency and mix, with a campaign defined for each segment.
The week's numbers arrive ready, with no manual consolidation.
Clear rules of engagement across distributors, direct retail and e-commerce.
A channel in crisis and co-op funds out of control. Customer incentives redesigned, a price conflict in Northeast Brazil resolved, some 800 sell-out staff coordinated by 25 supervisors, and logistics and tax restructured.
Sell-out and inventory from 17 distributors read against different criteria. A channel audit applying one standard to all, days of inventory recalculated and data issues traced to the source.
No visibility of margin per order across three companies in the same group. An AI-agent system for quoting, tax rules and order-level margin, with human review before every decision.
selling through retail, distributors, wholesale and e-commerce in consumer goods, beauty, food, household cleaning, lubricants and auto parts.
to reach small retailers and need governance, sell-out visibility and margin by channel.
that need to assess revenue and channel quality in M&A, or to enter new markets.
POP is led by an executive who has run channels, sales forces and commercial intelligence at major consumer goods, beauty and financial services companies across Latin America.
More than 30 years in commercial excellence and channel management, including roles at L'Oréal, BP/Castrol, HSBC/Losango and Embelleze. Economist with an MBA in Marketing from PUC-Rio.
LinkedIn profileData models and applied AI when the diagnosis calls for deeper analytics. Process automation through an orchestrator that coordinates specialized agents and sub-agents, within approved limits and with an audit trail.
Training needs analysis, learning paths and content that help the sales force sustain the change, with impact measured against business KPIs.
Trade-focused sales campaigns, corporate events and video production to carry the change across the entire commercial chain.
Valuation, startups, M&A, structured transactions, and financial and accounting due diligence when the commercial decision hinges on the company's numbers.
Route-to-market and entry into new markets.
In every case, POP retains leadership of and accountability for the work.
Choose a path. Based on your answers, we assess the case and come back with an initial read and a proposed agenda.
At least two years of sales data by point of sale, SKU and customer; customer, product and distributor master data; e-commerce data; sell-out and inventory reports; and any existing market research. Your IT team can share the data in whatever format it prefers.
We sign a non-disclosure agreement before receiving any data. Data is handled in compliance with the LGPD (Brazil's data protection law), used solely for the project and returned or destroyed at its close. None of your company's data is used to train third-party AI models.
Every project has senior POP leadership, from diagnosis to delivery, accountable for the outcome. When the scope requires, specialist partners join with your prior approval, and accountability remains with POP.
You receive the plan and decide. You can execute with your own team, or engage POP for Implementation or Ongoing Sales Ops. The X-Ray carries no commitment to any further stage.
No. We work on top of your existing ERP and data. Where a system is built, your company receives a perpetual license to use it at the end of the project. Any third-party costs are disclosed upfront, and continued use does not depend on a recurring contract.
Based on the number of channels, distributors and data sources involved. The fee is agreed before work begins, following the initial read, which is free of charge.